HOW FOCUS CAN IMPROVE YOUR LIFE

THE SCIENCE OF COGNITIVE PERFORMANCE

So many of us suffer in our daily activity's performance due to a lack of focus. Constant distractions, lack of sleep, and competing priorities make it difficult to build better habits. We try to compensate with caffeine, but it's not enough. That's where focus through cognitive enhancement can be a game changer toward a better life.

How Focus can Improve Your Life

So many of us suffer in our daily activity's performance due to a lack of focus. Constant distractions, lack of sleep, and competing priorities make it difficult to build better habits. We try to compensate with caffeine, but it's not enough. That's where focus through cognitive enhancement can be a game changer toward a better life.

Provided by: DrinkBioLift.com

How Focus Can Improve Your Life: The Science of Cognition Performance

The human mind now wanders for 47% of the day

Are You Feeling Distracted? Here’s Why

Everyday, we’re bombarded with demands for our attention

People are fighting against more and more digital distractions

Up to 10,000 marketing messages every day
Up to 80 phone notifications every day

Constant interruptions divert attention

98% of the workforce is interrupted 3 or 4 times a day
The average office worker is interrupted every 11 minutes

Lack of focus is costing us more than we realize

Email and phone call distractions lead to a temporary 10-point drop in IQ
Time lost to digital distractions costs over $10,000 per person per year

Digital distractions interfere with our circadian rhythms

We are raising the most sleep-deprived generation in history
3 out of 5 adults say they are more tired than they’ve ever been

Our environment has become the enemy, leading to

Impaired focus: It takes 23 minutes to recover from a distraction
Lower attention spans: The average person now has an 8-second attention span
Reduced executive functioning: Distractions lead to 2X as many errors
Pandemic brain fog: After lockdown, one study found elevated brain levels of inflammatory markers associated with physical and mental fatigue

42% of U.S. Millennials regularly consume foods and drinks to improve focus

The World Doesn’t Need More Caffeine

People consume millions of liters of caffeine and sugar in an attempt to enhance focus

Annual Consumption Of Caffeinated Drinks (per person)

	Energy Drinks	Coffee	Caffeinated Tea
United States	29 liters	45 liters	11 liters
United Kingdom	13 liters	31 liters	97 liters
Japan	11 liters	33 liters	48 liters
Spain	10 liters	37 liters	8 liters

Regulars consumers cite numerous benefits

Increased alertness
Elevated mood
Aerobic endurance

But these sources aren’t all they’re cracked up to be — 4 in 10 people have experienced adverse events from conventional caffeine sources

Caffeine provides energy, but not focus

Alters sleep schedules: May reduce total sleep time by 1 hour and increase fatigue
Creates tolerances: 10% of people metabolize caffeine too quickly to see any benefits
Decreases productivity: Withdrawal increases sleepiness, lowers mental alertness, and reduces reaction times

Relying on caffeine for focus isn’t just ineffective — it’s possibly deadly

Many caffeinated drinks are above daily recommended sugar intake (36 grams) and caffeine intake (135 mg)
Caffeine may be linked to long-term health concerns

Poor heart health
Digestion issues
Higher dementia risk

The world is struggling with a focus epidemic, one that science is fighting to solve

The Science Of Cognitive Enhancement

Caffeine isn’t the only solution to lack of focus

Biohacking: DIY approach using science and self-experimentation to improve health, productivity, and well-being

Behavior changes can have a big impact

Reducing blue light to reset circadian rhythms
Managing noise and clutter for better focus
Adding movement throughout the day to boost energy

Nootropics: substances in natural, supplement, or food and beverage form used to increase cognitive function. This can include your mood, productivity, or attention span

Cognitive enhancers work with the brain to improve cognition

Herbs such as Bacopa monnieri
Vitamins such as L-theanine
Amino acids like Creatine

Consumers strongly prefer natural substances to prevent disease — 60% of global consumers believe 100% natural products are healthier

Building Brain Health Boosts Cognition

B Vitamins: B6, B12, and folic acid all play a role in brain health — but supplements aren’t likely to help unless your already low
Vitamin E: An antioxidant that may combat damaged brain cells and slow the progression of Alzheimer — Found in nuts, seeds, and vegetable oils
L-theanine: A natural amino acid that may improve mental performance when combined with caffeine — Both L-theanine and caffeine are found in green tea
Omega-3s: Diets high in omega-3s may help improve cognitive function and lower risk of dementia
Gingko Biloba: Associated with enhanced memory and recall —

The next energy drink can’t be another energy drink. Focus, not energy, is the future.

Introducing WakeUp!® formula: The Next Generation cognitive Ingredient

Based on the science of chronobiology, WakeUp’s clinically proven, patented, botanical formula works with your body’s natural rhythm to achieve sharper focus and improved performance within minutes — without the drawbacks of caffeine

The WakeUp!® formula is based on four main functional and natural ingredients

Ginkgo Biloba or Green Tea: Promotes Blood Circulation
Elderberry: Anti-viral and antioxidant
Guarana: Mental and physical stimulator

Only 10 mg of caffeine like a decaf coffee!

Carob: Natural Low glycemic sweetener

5 clinical studies show WakeUp!® formula

Enhances focus, vigilance, and work performance
Starts working within minutes and lasts for more than 2 hours
Improves focus better than caffeine alone
Builds brain function (processing speed) when used consistently
Does NOT increase heart rate or blood pressure, or build tolerance over time

“This is a totally plant-based formula, with stimulating qualities, that increases concentration and improves performance. It is safe to use and has no side effects.” — Giora Pillar, M.D., Ph.D., professor at the Faculty of Medicine, Technion-Israel Institute of Technology and a certified member of the American Board of Sleep Medicine
WakeUp’s botanical formula integrates perfectly with